Perhaps you’ve heard about David Choe, who painted Facebook headquarters in exchange for stock that is now worth more than $500 million. Or perhaps you are starting a company and prefer to pay your collaborators in equity rather than cash.
Incentive compensation can be a powerful way to build a company or motivate employees. The question is what form of equity is right for you or your business? What is the difference between stock, options, and stock-equivalents? How do you create equity incentives for an LLC?
Some of the biggest mistakes are made during what seems like a simple transaction – trading equity for services. We help entrepreneurs and service providers avoid mistakes by structuring equity incentives right the first time.